An on-page SEO tool and analytics application. Social sharing widgets that can be embedded and used in all frameworks. WordPress SEO plugins and blogging tools made popular for their ease of use. A display rules widget that can be used to generate newsletter sign-ups or promotions based on rules. A contest and gamification widget that adds contests or sweepstakes to sites to generate newsletter sign-ups or social media followers. Here’s a list of some the common website tools we found and what they do: Fonts are a great way to help establish a brand identity and stand out, but they can often have a negative impact on website speed ( we talked about solving this a bit in here).įor those publishers who are busy creating content while also trying to scale their sites, some of these tools might streamline processes and functionalities you’d like to integrate into your site without having to spend time, money, and headache that could be better spent somewhere else. 
While there were no widgets that were used universally across all the publishers, there were a few clear favorites.įontAwesome was used across 5 out of the 6 publishers, followed by Google Fonts, AddThis, and Google Tag Manager. They included fonts, like FontAwesome and Google Fonts, social sharing tools, like AddThis and ShareThis, Google remarketing and ad tags, SEO plugins, like Yoast, and emoji enabling scripts, like Twemoji. There were 30+ website widgets commonly used across sites when we measured which ones were the most popular.
Measure visitor counts independent of Google Analytics What website widgets are the most popular?. These are marketing automation tools (like Hubspot or Marketo) and include tracking tags designed to measure behavior for automated email campaigns. Woopra is an audience tracking and behavior measurement (seeing how different audience segment behaviors and outcomes). Often as a more in-depth analytics application that includes many features of Google 360 without the high-cost. These are monitoring user interactions among other things (often used on software to see user behavior). Krux is often used to measure viewability and impressions for directly sold campaigns. These are providing a tracking and audience data tag often used by publishers and advertisers for campaigns. comScore, Media Math, and several of the others. 
An application for publishers that connects revenue with SEO and content production. What do the other comment website analytics tools do?
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